There’s nothing like a great competition to drive a client’s reach and engagement on social media, but it’s not an easy thing to pull off. Recently we’ve see two brands embrace the mechanic in wonderfully creative ways. Heniz, who’ve previously used their Facebook audience to test out new products, are now offering the chance to have your name engraved on a bean – and what beans fan wouldn’t want that?! Lynx Chaso has launched a social media campaign integrating YouTube, Facebook and Twitter, offering it’s fans a chance to win a spot on their party island. Designed to create excitement and hype as well as strengthening the brand, it’s certainly got scale.
“If you arenâ€™t taking advantage of the data youâ€™re collecting, then you just have a pile of data, you donâ€™t have big data” as far as Jay Parik, VP of Engineering at Facebook is concerned. Yesterday Facebook reported some big numbers as far as their data is concerned. To build the picture, they have 950 million users, each spending more than 6.5 hours a month uploading photos, clicking on notifications and visiting pages – that’s 500 terabytes of data a day. Facebook are continuously working with this information to make it useful for both themselves and their advertisers. In a “data hungry” world, it looks like Facebook is an excellent food source.
Luxury goods department store, Bergdorf Goodman is currently using Instagram’s new map functionality in a wonderful way – wonderful that is, if you love shoes and Manhattan (think Carrie Bradshaw on social media). They are asking fans to submit a photo of fabulous shoes across the island using the app’s geolocation and a #BGShoes hash tag. These images are then pinned onto an interactive “Shoes About Town” map on their blog. It’s a fairly simple idea but an exciting use of this new functionality. Instagram as a platform for brands is expanding.