The Social Stories #50

Face to Face

Facebook have added another company to their ever-growing list of acquisitions this week. The newest member of their family is Israeli, facial recognition software company; Face. The two already work together on Facebook’s auto tagging feature, but this change will see these capabilities brought in-house. With it’s focus on mobile, soon the possibility of auto-tagging photos uploaded from mobiles will be possible. The result, we predict, will be greater engagement on the network.

 

The Science of Social

The next time you nonchalantly delegate the weeks status updates, tweets, pins and blogging responsibilities to your new intern; think again. Dan Zarrella, social scientist, uses his analytic skills to prove tried and tested methods behind generating engagement on social platforms. Take a look at his staggeringly in-depth infograph on simple and effective ways of improving your social presence. There really is method in the Community Manager’s madness…

 

Ace Campaign

Evian, official sponsor of Wimbledon 2012, have announced a new campaign to begin in June, focusing on encouraging fans to “Live Young” and is tied to the “Sense of Wonder” campaign they launched earlier this year. Fans will be sent on a ball-hunt, using clues that can be found on Facebook and Twitter and by interacting with the Evian Ball Boy, their social voice for the campaign. Users follow the clues and check in at specified locations for their chance to win VIP tickets to the tennis tournament. A great example of utilising a variety of social platforms in one campaign.


 

 

 

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