The Social Stories #44

A Development for Developers

Facebook have announced the release of the “Facebook App Centre,” a platform within the social network to buy, download and install apps. A blog post on the site’s developer page this week says the “App Centre” will go live in the next few weeks online and on mobile. The new centre will allow for the development of paid-for apps and rely on user rankings, rather than ‘likes’ to push apps up the tables. It seems Facebook are trying to encourage developers to get behind them and help improve the social platform. Your move Apple…

 

Social Sleep Patterns

Japanese clothing company Uniqlo have teamed up with Yoko Kanno and Grammy nominated Cornelius, to design an app that helps you wake up by singing you a song. The music which shakes you from your slumber will change depending on the time, which day of the week it is and the weather outlook for the day. Users have the ability to share the song the second the alarm has been turned off and their day has begun. Cute, right?! Well – annoying as it may seem, we think it’ll go down a treat with Uniqlo’s target market.

 

Skies the limit

Online social influence affecting real world situations is here for the long-haul… Klout, the influence scoring site, has partnered with Cathay Pacific Airways, to utilise their newly released iPhone app. Having mobile Klout, (as long as your influencer score is above 40) will get you access to the airline’s first class lounge at San Francisco International Airport. The goal is to garner some social coverage for the airline, encouraging influencers to share their experiences via Instagram, tweeting or checking in. Simply show your profile on the app to the receptionist and you have exclusive access to what’s behind that velvet rope.

 

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