The Social Practice

Posts Tagged ‘Uniqlo’

That’s a Great Plan!

A great new idea from Dutch company PlanSpot, due to launch in September, will offer a comprehensive way to set up and promote events on and off-line. The service can post on multiple social platforms simultaneously. All responses then feed on to one page, making it a lot easier to track feedback. There’ll be a Press Center where users can partner with suggested media partners to raise awareness. All this and it’s free for all to use! As Google+ Events launched this week it will be a welcome package to manage a multitude of platforms.

Pin-Spired

Now we all love to see someone getting it right and  Uniqlo are consistently up there with the best of the best on social media initiatives. Their latest feat: an incredibly well made, visually impressive, technically bamboozling Pinterest page – and we know, we build them! Utilising the scroll functionality perfectly, this hack is simply delightful. While we’re not sure what it would do for engagement and sales (it’s rather distracting) it’s certainly getting talked about. Bravo.

Close To You

Ford have introduced an interesting initiative, building on their Key Free Technology which unlocks a user’s car when they approach. They’ve taken the idea to the next level and introduced Key Free Log-In. Users download the software from the Ford website and enter all of their log-in info from different online platforms. Your portable device is now the key to your online world, automatically logging you in when you and your device are within range. A great idea to save time without having to remember countless passwords.

A Development for Developers

Facebook have announced the release of the “Facebook App Centre,” a platform within the social network to buy, download and install apps. A blog post on the site’s developer page this week says the “App Centre” will go live in the next few weeks online and on mobile. The new centre will allow for the development of paid-for apps and rely on user rankings, rather than ‘likes’ to push apps up the tables. It seems Facebook are trying to encourage developers to get behind them and help improve the social platform. Your move Apple…

Social Sleep Patterns

Japanese clothing company Uniqlo have teamed up with Yoko Kanno and Grammy nominated Cornelius, to design an app that helps you wake up by singing you a song. The music which shakes you from your slumber will change depending on the time, which day of the week it is and the weather outlook for the day. Users have the ability to share the song the second the alarm has been turned off and their day has begun. Cute, right?! Well – annoying as it may seem, we think it’ll go down a treat with Uniqlo’s target market.

Skies the limit

Online social influence affecting real world situations is here for the long-haul… Klout, the influence scoring site, has partnered with Cathay Pacific Airways, to utilise their newly released iPhone app. Having mobile Klout, (as long as your influencer score is above 40) will get you access to the airline’s first class lounge at San Francisco International Airport. The goal is to garner some social coverage for the airline, encouraging influencers to share their experiences via Instagram, tweeting or checking in. Simply show your profile on the app to the receptionist and you have exclusive access to what’s behind that velvet rope.