Archive for the ‘social networks’ Category
After a boy comically complained on the Bodyform Facebook page that he had been â€œlied toâ€ and â€œmis-sold the truth about menstruationâ€ Bodyform hit back with a spoof video. Â The Facebook post gained tens of thousands of likes (more than the page itself), providing a golden PR opportunity. Bodyform responded with a video apology explaining the truth about â€˜that time of the monthâ€™, whilst making some other humorous â€˜revelations’ about females. Opinions of this PR response have varied from ingenious to unauthentic â€“ but whatever your opinion, you cannot deny that it has definitely got people talking about them.
Argos Toy Exchange
This Christmas Argos has launched a new initiative in partnership with children’s charity Banardos. The campaign, Argos Toy Exchange, encourages families to bring in their old and unwanted toys which the retailer will then donate to Banardos and in return give their customers a Â£5 off vouchers. We’ve worked with Argos to create an integrated and creative approach to support the campaign across their social channels including Pinterest, Facebook and Twitter, as well as influencer outreach.
Whatâ€™s the best way to promote a new social platform and help a great cause? Ralph Lauren know. For every Note made on the brand’s new Tumblr page, they’ll donate $1 to fighting Breast Cancer. Running through October (Breast Cancer Awareness Month), the donations were capped at $25,000, which has already been reached (only 12 days in!). This is a great example of how brandâ€™s are realising just how crucial engagement can be across new and exciting social platforms. With Ralph Lauren investing so much money in a Tumblr campaign, it shows their understanding of its importance.
Mercedes have produced a series of ads that are the first of its kind â€“ the storyline purely driven by Twitter. Two ads were aired, and viewers were asked to choose what the characters should do next by voting on Twitter with the hashtag #YOUDRIVE. Each ad directed viewers to a custom made YouTube channel where they could create their own story. The percentage of voters was then displayed in the final airing. Is creating interactive ads driven by social media the new way to raise brand awareness?
Having caught on to the strength of imagery in social media, Facebook shopping has a new angle. It is testing a new feature called â€œCollections,â€ which allows retailers to post product photos with â€œWantâ€ or â€œCollectâ€ buttons, as well as links to buy from their sites. Once clicked, the item is then blogged onto that usersâ€™ timeline. Although this feature is similar to Pinterest, it also includes native Facebook features such as â€˜like, share, and commentâ€™. Could this be paving the way for the next generation of online shopping?
Current anti-spam tests often get users to type the word from a distorted image. But the new trend from Sweden sees the Civil Rights Captcha using anti-spam devices asking them questions about global human rights issues. They are asked to select from a choice of three emotions â€“ making the user think about the impact of human rights. This is a great example of how creative thinking can turn the mundane into something altogether more meaningful.
A study by Gartner found 55% of consumers expect a response the same day to an online complaint – only 29% receive one. So by the end of 2012, 80% of companies plan to use social media for customer service. To use social media affectively, integrate it into your existing customer service, create humanised response models to help build relationships, and also, monitor social interaction to spot issues and solve problems before they become a crisis. Social media gives you the power to keep current customers happy and show potential customers how well you do business. So what are you waiting for?
Getting married? Had a baby? Sponsored posts have been available to brands for some months now, but how about personal posts? Facebook has announced that you can now pay a small fee (approx. $7) to promote posts to make sure friends donâ€™t miss your big news by bumping it up higher in their newsfeed. But where is the etiquette of promoting our lives to our friends? And how will it conflict with brand promotion posts? This is certainly one weâ€™ll be keeping our eye on.
As if Thursday nights live political debate was not big enough, millions of people took to Twitter to voice their opinions on the event, accumulating to 10.3 million tweets in 90 minutes â€“ making it the most tweeted about event in American political history. The number of tweets 24 hour prior this debate was double the mentions from the 2008 election in total â€“ my hasnâ€™t politics gone social!Â After our most social Olympics to date this summer, could this be the most social election? With so many voices in the public sphere, if you ever doubted the power of social media before, you won’t question it any more!
Foursquare will now let companies issue offers and updates to its users as â€˜Promoted Updatesâ€™ and â€˜Promoted Specialsâ€™ under their Explore tab. The feature generates personalised recommendations depending on your location as well as the userâ€™s lists, interests, or places liked by their friends. A bunch of brands have already signed up as pilot partners and weâ€™re now waiting for offers on sunscreen (hurrah for sunshine).
Cafe Joe, a coffee chain in Israel has made innovative use of a location-based print ad to direct customers to their nearest branch. Using a QR code, the ad not only scans your location and suggests the quickest route to the cafe, it also incentivises providing users with a voucher to get a free cup of coffee. These cheeky QR codes just won’t go away and it’s refreshing to see a simple yet effective use for them. Nice work, guys.
Maily is a new iPad app designed for kids as young as 4 years old, enabling them to create personalised emails. Unlike regular email which parents may find unsafe, Maily lets them create an address book for their kids using their own Facebook account. Kids tap on a familiar face and draw using crayons to compose an email, or simply attach a photo. Cool, isnâ€™t it? As if it isn’t hard enough to get your kids off the iPad already!
In its first ever appearance on the American Customer Satisfaction Index, Google+ has topped the list with a score of 78 owing to the absence of traditional advertising, more focus on privacy, and a better mobile experience. Facebook has dropped to 61, below Pinterest (69), Twitter (64), and LinkedIn (63).Â Facebook users complain about ads and have privacy concerns, and we are keen to see if Google+ manages to stay away from such issues. After months of Google+ tumbleweed jokes, it’s great to see that its functionality trumps its competitors – at least in the opinion of its users.
We love the interactive banner created for Volkswagen to promote their voice control function in their new Touch Phone Kit. People use the banner ads to call their Facebook friends by simply connecting their account and saying their friend’s name. The callers would appear as though theyâ€™re driving at the other end, a screenshot of which is then posted on their Facebook wall. Itâ€™s great to see that social and innovative banner advertising ideas are being worked on to engage with consumers.
Did someone say â€œis thereâ€™s an app for that?â€ The Twist app for iOS shares your estimated time of arrival with friends, so theyâ€™ll know exactly when to expect you. It even sends out a reminder a minute before youâ€™re about to see them. The app uses your location and the traffic data around you to calculate the time youâ€™ll take to reach from one place to another. Unfortunately weâ€™ll have to wait to use Twist as itâ€™s currently available in the US only. In the meantime, weâ€™ll get a new list of excuses ready (we are mostly punctual, but hey).
Latest data shows that Pinterest is leaving the likes of Google, Twitter, StumbleUpon, and Bing behind in terms of referral traffic. The study adds to the social networkâ€™s performance chart well as it left Twitter behind a few months ago. The new data shows that Pinterestâ€™s referral traffic rose from 0.85% to 1.19% over the last six months. Techcrunch points out that itâ€™s an additional form of SEO and not a replacement for keyword building. We agree. In fact, we were busy launching a Pinterest page for our friends at Argos a while ago, and it got featured in a recent review covering the top 10 UK retail brands.
As you may have noticed, we are fascinated with new trends in ecommerce and the potential of social has as part of your experience. An iPad app called Pickie creates a personalised page for you based on your Facebook friendsâ€™ activity. It generates products that might be of interest after considering the categories and brands your network interacts with. Not just that, it also adds details such as price and any relevant comments. We have already asked for an invite. (Of course.)
Infographic warning! Social Media Benchmark, a rolling six-monthly study includes participants from UK, Europe, Africa, and Asia and explores how social media is being adapted to and invested in businesses. Twitter tops a variety of categories though we see a curious lack of Pinterest and would be keen to see if it makes it to the list soon. Among other interesting information, the study cites budget as a possible barrier to getting the most out of social media over the next 12 months. Have a look and let us know how you see social mediaâ€™s role evolve from here.
You can now donate your social network to Missing Children Society of Canada to help them track down missing children. The premise of the â€œworldâ€™s most valuable social networkâ€ is immediacy; with you providing permission to MCSC to broadcast from your Facebook or Twitter profile. We think itâ€™s an incredible way to harness the power of social networks. Whatâ€™s more, itâ€™s geo-targeted so users in the relevant areas will see updates on their mobile phones before others. Itâ€™s a spectacular way to tap into communities for a good cause.
A new Facebook app called Storybook will allow users to share their brand experiences. The announcement suggests that these stories will highlight the ways in which brands created memories for their consumers. The app is designed to save time for brands and helps them gain insights about their products in one place. Companies will need to ask an open-ended question to consumers and work with their responses thereafter. We are keen to see if users are willing to switch to another destination to share their stories with the brands they love.
Back in April we were talking about the interest graph and here it is in action. Needle.com is a new way to shop online where people with similar interests help each other in their buying decisions. The website places like-minded people together by mapping their interests and brings in recommendations from someone you might trust. Needle.com is calling it a â€œfan-sourcing sales platformâ€ by listing, training, and promoting fans of a certain brand to effectively recommend products to people located anywhere in the world. Weâ€™ll just say that we canâ€™t wait to start shopping.
A great new idea from Dutch companyÂ PlanSpot, due to launch in September, will offer a comprehensive way to set up andÂ promote events on and off-line. The service can post on multiple social platforms simultaneously. All responses then feed on to one page, making it a lot easier to track feedback. Thereâ€™ll be a PressÂ CenterÂ where users can partner with suggested media partners to raise awareness. All this and itâ€™s free for all to use! AsÂ Google+ Events launched this week it will be a welcome package to manage a multitude of platforms.
Now we all love to see someone getting it right andÂ Â Uniqlo are consistently up there with the best of the best on social media initiatives. Their latest feat: an incredibly well made, visually impressive, technically bamboozling Pinterest page – and we know, we build them!Â Utilising the scroll functionality perfectly, this hack is simply delightful. While weâ€™re not sure what it would do for engagement and sales (itâ€™s rather distracting) itâ€™s certainly getting talked about. Bravo.
Ford have introduced an interesting initiative, building on their Key Free Technology which unlocks a userâ€™s car when they approach. Theyâ€™ve taken the idea toÂ the next level and introduced Key Free Log-In. Users download the software from the Ford website and enter all of their log-in info from different online platforms. Your portable device is now the key to your online world, automatically logging you in when you and your device are within range. A great idea to save time without having to remember countless passwords.
Last week saw Channel 4 announce their new effort in social TV. The idea is to take the shows which create the most social buzz, and repeat them on their very own social channel; 4Seven. The Social Practiceâ€™s Steve Parker caught up with Ad Age to discuss the new initiative. See what he had to say here and let us know your thoughts. Itâ€™ll be on our screens from 4th July and weâ€™ll be watching to see how it pans out.
This week sees the launch of Wander, a new social platform which documents your story through places. Itâ€™s one part Yelp, two parts Pinterest and a hearty measure of beauty. Users share places theyâ€™ve been, places they love, and places they dream of going to create their Wanderlog. Itâ€™s like digitising that old box of memories youâ€™ve got and sharing it with the world. Functionality allows you to follow people or places, all on a variety of stunning templates. As is the way; you need to request an invite. Ours is in the post!
Weâ€™ve all been waiting for a truly social shopping experience to come along and sweep us off our feet. Well, weâ€™ve heard on the grape vine of a platform that may do just that! Itâ€™s called Pickie and at its core itâ€™s a shopping magazine for iPad. It pulls in data from your social channels and recommends products based on what your friends are talking about, where your social graph are spending their time and any mentions on blogs you follow. Pickie very cleverly combines product data and social data giving users a super-personalised, very pretty shopping catalogue. Fantastic!
Working at a social agency we hear a lot of opinions about whether itâ€™s right (read moral) for bloggers to accept cash and freebies from brands in return for reviews or endorsements. Does it affect the bloggers integrity and can it sway the option of the writer favourably?Â Blogger and influencer outreach is important to brands particularly those who are targeting niche audiences. In the same way celebrities now have to clearly identify their endorsements, should blogs? ThisÂ article by WWD goes into the argument in details but we’d love to knowÂ what you think.
IntroducingÂ BlindSquare, an amazing new app, which aims to help improve blind and partially sighted peopleâ€™s lives, with the help ofÂ FourSquarelocation based information. Developed by Finnish company MIPSoft, BlindSquare uses GPS info, speech synthesis and open source data from 4Square to guide the visually impaired around cities. It can inform users of current location, list places of interest and even help them take the bus! Also this week, 4Square users may have noticed a whole host of updates to the app recently,Â get the low-down here.
Heard ofÂ Airtime yet? This week weâ€™ve been reading a lot of ratherâ€¦Â interesting feedback in the press about the new video chat service, started by Sean Parker and Shawn Fanning. ThinkChatroulette but with added filters to keep the filth at bay. Users connect to the service through Facebook and can speak to their friends or other random users (linked by mutual friends, location and interests). Even with some prettyÂ negative reviews youâ€™d be crazy to ignore the dream-duo behind the site. Keep an eye on it – whatever happens, itâ€™ll be interesting.